About Us

Not defined by style, but master of aesthetics"—this is Wishrice's fashion manifesto for modern women.

We are a fusion of "effortless French chic" and "cool urban girl": possessing the gentle ease of a floral dress and the sharp sophistication of a tailored suit; using low-saturation Morandi colors to create an everyday sense of elegance, and unlocking a relaxed vibe with contrasting knitwear. Each piece embodies effortless chic, finding the perfect balance between comfort and sophistication.

A dozen designers, focusing on "commuting without boredom, dates without artifice," drew inspiration from the afternoon light and shadow of Parisian cafes and the minimalist style of Tokyo streets, weaving "effortless beauty" into every stitch. Carefully selected fabrics from our own factory, combined with meticulous hand-finishing, ensure silk shirts drape perfectly and cardigans feel like a hug—wearing them is a relaxed feeling of "so comfortable you forget you're wearing new clothes," and a sophisticated look that "looks good in any outfit."

At Wishrice, there are no "must-dress" rules, only "how you want to look beautiful." We want to accompany you: whether it's wearing a knit sweater and jeans to a weekend morning coffee, or a satin dress to exude professional confidence, making every outfit a "mood overlay" reflecting your current state.

Choosing Wishrice means choosing a life where "style is on your body, and comfort is in your heart."